SEO Audit
An SEO audit is the crucial first step in understanding a website's current performance and identifying areas for improvement. Jumping straight into selling SEO services without a comprehensive audit is not beneficial for either the client or the SEO expert. My SEO audit process focuses on three main areas:
- On-Page SEO Audit - analysing content, keywords, and site structure for optimization.
- Off-Page SEO Audit - evaluating backlinks, domain authority, and online reputation.
- Technical SEO Audit - ensuring the site’s technical health, including speed, mobile-friendliness, and indexing.
I have extensive experience conducting monthly SEO audits for The Thaiger, one of Thailand's largest digital media companies, where I track article performance and provide comprehensive monthly reports. I've also worked with major brands like Novotel, Ascot International School, and TrueDigital Park to perform detailed audits that drive results.
My SEO Audit Process
Below is a tailored approach I use when auditing a business’s online presence. The steps are adapted to suit the unique needs of each industry and company:
- Site Health Check: I review the website's technical aspects, such as speed, security, and mobile-friendliness.
- Keyword Analysis: I assess current keyword rankings and identify opportunities for improvement.
- Content Audit: I evaluate existing content to see where it can be optimized or updated for better search performance.
- Backlink Profile Analysis: I assess the website’s backlinks, ensuring quality and relevance.
- Competitor Analysis: I analyze competitors to understand what strategies are working in your niche.