Content Strategy (Topical Mapping)
A solid content strategy, particularly through topical mapping, is essential for building authority and improving SEO. Topical mapping involves creating a structured content hierarchy—starting from broad Tier 1 topics, followed by more specific Tier 2 and Tier 3 articles, ultimately supported by regular articles. This strategy helps to fully cover every aspect of a business's core topics, establishing topical authority and improving search rankings.
I’ve had the pleasure of creating topical maps for companies such as The Thaiger, TrueDigital Park, Fazwaz, and Ascot International School. These strategies helped increase their topical authority, driving thousands of visitors to their sites. I take pride in delivering results, while always focusing on the unique needs of each business and staying grounded in my approach.
My Content Strategy (Topical Mapping) Process
Here’s how I build a comprehensive topical map to ensure your business gains authority in its niche:
- Core Topic Identification (Tier 1): I begin by identifying broad, high-level topics that define your business’s main focus. These serve as the foundation for your content strategy.
- Sub-Topic Breakdown (Tier 2): Next, I break down the core topics into more specific sub-topics, covering all key aspects and questions that your audience might have.
- Detailed Articles (Tier 3): For each sub-topic, I create in-depth articles that answer targeted questions, providing value and improving keyword coverage.
- Supporting Regular Articles: I further support the Tier 1, 2, and 3 content with ongoing regular articles that add fresh insights and maintain engagement.
- Internal Linking Strategy: I weave together all tiers through a well-structured internal linking system, ensuring both search engines and readers can easily navigate your content.
- Content Performance Monitoring: Once the content is live, I monitor its performance and adjust as needed to maximize rankings and topical authority.