True Digital Park
True Digital Park is Southeast Asia's largest tech and startup hub, located in Bangkok, Thailand. It serves as a thriving ecosystem for startups, tech companies, and innovators, offering workspaces, digital solutions, and community engagement opportunities.
Category
Topical Map
Client
True Digital Park
Start Date
July 2024
Finish Date
August 2024
Project Description
True Digital Park sought to establish a comprehensive SEO strategy by developing a topical map that would improve their online visibility and authority in the tech and startup space. The project required in-depth keyword research to build a content structure that covered all relevant topics.
THE STORY
While working at The Thaiger, I had the chance to collaborate on a full topical map project for True Digital Park. The goal was to create a tiered content structure that would serve as the foundation for their SEO strategy, helping them gain topical authority in the competitive co-work space, and work visa. I was tasked with researching the core keywords and breaking them down into tier 1, tier 2, and tier 3 topics, ensuring comprehensive coverage across all relevant areas.
MY APPROACH
I began by conducting detailed keyword research, leveraging SEO tools to understand what users were searching for in relation to True Digital Park’s key offerings. From this, I created a tiered topical map:
- Tier 1 Articles: Broad topics that establish the foundation for the brand's content strategy.
- Tier 2 and Tier 3 Articles: More specific subtopics that branch out from the core topics, targeting niche queries and deeper content areas.
In addition, I identified opportunities to create “blue ocean” guide articles—content ideas that competitors didn’t yet cover. These unique articles were designed to position True Digital Park as a thought leader in the co-working space and startup ecosystem. The True Digital Park team approved the completed topical map, and they are now implementing the strategy to enhance their digital presence.