Topshelf Thaiger
Topshelf Cannabis is a subscription service under The Thaiger, aimed at providing exclusive benefits to cannabis enthusiasts and businesses. The program is designed for both existing cannabis clients and new customers who wish to gain access to unique offers, networking opportunities, and industry insights through a subscription model.
Category
Web Design, CRM
Client
The Thaiger
Start Date
March 2024
Finish Date
April 2024
Project Description
The project involved creating a high-conversion landing page for the Topshelf Cannabis program, integrated with Stripe for seamless payments and CRM integration. Additionally, the project required email marketing campaigns, including cold emails to potential cannabis shops and a monthly newsletter for Topshelf subscribers.
THE STORY
The Thaiger approached me to help launch their Topshelf Cannabis subscription program. They needed a user-friendly landing page that could convert visitors into paying subscribers. The page needed to seamlessly integrate with Stripe for payment processing and connect with their CRM system for managing subscriber information and engagement. Beyond the landing page, they also sought assistance in creating effective cold email campaigns to attract potential cannabis shops and build a subscriber base.
MY APPROACH
I started by designing and developing a high-conversion landing page that was optimized for user experience and mobile responsiveness. The page was fully integrated with Stripe, allowing for secure payments. Additionally, I connected the landing page to The Thaiger’s CRM system, ensuring that every subscriber’s information was automatically captured and managed. This allowed the team to track subscriber activity and engage with them through automated emails.
I also crafted personalized cold email campaigns targeting cannabis shops, highlighting the benefits of joining the Topshelf program. To further engage with the Topshelf subscribers, I developed a monthly cannabis newsletter that included industry news, product updates, and exclusive offers. These initiatives helped drive subscriptions and increased awareness of The Thaiger’s cannabis program.