Novotel Sriracha
Novotel Sriracha Hotel is a premium international hotel located in the heart of Sriracha, Thailand, offering a range of luxury accommodations, dining options, and event spaces. Known for its excellent service and modern amenities, the hotel caters to both leisure and business travelers.
Category
Web Design, CRM
Client
Novotel Sriracha
Start Date
June 2024
Finish Date
December 2024
- IoT and Real-Time Tracking
- Blockchain for Enhanced Transparency
- Warehouse Automation and Robotics
Project Description
Novotel Sriracha needed a highly optimized lead generation landing page to capture potential guests' information and increase bookings. In addition to the landing page, I also worked on optimizing the SEO for their blog content and developed a content strategy to drive more traffic from high-volume search queries.
THE STORY
While working at The Thaiger, I had the opportunity to collaborate with the Novotel Sriracha team to create a landing page for their promotional campaigns. The primary goal was to build a fast, mobile-friendly page that would effectively convert visitors into bookings. After the page was launched and promoted, Novotel wanted to track its success through customer inquiries and bookings, and further boost their online presence with optimized blog content to drive organic traffic.
MY APPROACH
I designed a lead generation landing page focused on maximizing conversion rates. I ensured the page speed was optimized, and the layout was fully responsive for mobile users to capture as many leads as possible. Once the page was live, Novotel promoted it, which led to hundreds of customers filling in their information to book rooms at the hotel.
In addition, I implemented on-page SEO techniques to improve the performance of Novotel’s existing blog content. As part of the content strategy, I identified high-volume search queries relevant to their location and offerings, such as "Things to do in Sriracha, Thailand." This particular article became a great success, ranking in the top ten on Google and driving significant traffic to their site.
The project not only improved the hotel's booking funnel but also enhanced its online visibility, resulting in more organic traffic and successful conversions.